Los Angeles native · Advisor · Strategist · Negotiator
Rick
Ojeda
Real Estate Advisor at Carolwood Estates. Licensed since 1988.
Ranks among the top 1% of real estate professionals in Los Angeles, with over $1 billion in closed transactions
My story
Los Angeles real estate since 1988.
I’m a Los Angeles native, and I have spent much of my life in West Los Angeles. My knowledge comes from living, working, investing, and representing clients throughout the region for decades.
After earning my degree in Real Estate from California State University, Northridge, I became a licensed California real estate professional in 1988 and moved into commercial real estate acquisitions. That foundation in analysis, investment strategy, valuation, deal structure, and negotiation continues to shape my residential work.
My career has also included building ventures across telecommunications, retail, beauty, advertising, and entertainment. I founded a boutique advertising and production company and directed and produced more than 160 national television commercials and marketing campaigns. That work taught me how people make decisions and how presentation, positioning, and story influence value.
Experience in practice
More than brokerage.
Investor’s perspective
During the 2008 downturn, I began acquiring and transforming neglected properties. Renovation, design, repositioning, and resale reinforced my ability to see what a property is, what it could become, and what risks stand between the two.
Relationships and negotiation
Real estate negotiations involve price, terms, timing, contingencies, inspections, financing, and people. Preparation and leverage matter. So do communication, patience, and the professional relationships that help a transaction move when problems arise.
The long view
I have participated in more than $1 billion in closed transactions and have been recognized by LA Magazine Real Estate All Stars for the past 15 years. The relationships that remain after closing matter more to me than any single transaction.
How I serve
Advisor. Strategist. Negotiator. Ambassador.
Advisor
I help clients make better real estate decisions by bringing experience, perspective, and judgment to the process. That means understanding the property, the market, the risks, the opportunities, and how each decision fits the client’s larger goals.
Strategist
Every transaction has different variables. I look at pricing, timing, positioning, competition, property condition, market conditions, and the likely reactions of the other side, then build a strategy around those facts rather than relying on a standard formula.
Negotiator
Negotiation is not just about price. It includes terms, timing, inspections, credits, contingencies, repairs, leverage, and knowing when to press and when not to. My goal is to protect my client’s position while keeping the transaction moving toward the best achievable outcome.
Ambassador
I represent my clients and their interests throughout the transaction. That means communicating clearly, protecting their credibility, coordinating with the other professionals involved, and making sure they are represented thoughtfully and professionally from the first conversation through closing.
Credentials
A career built across markets.
Carolwood Estates
DRE #00987794
LA Magazine Real Estate All Stars, past 15 years
National recognition from REAL Trends
Private consultation
What are you trying to accomplish?
Tell me about the property, opportunity, or decision. We can begin with the outcome that matters to you.
(310) 902-7676